Chumash Highway - A Marketing Strategy?

Tribal opponents have claimed that the designation of Hwy 154 as "The Chumash Highway" was nothing more than a marketing strategy by the Chumash to drive customers to the casino.

Take a look a this map.


The closest competition to the Chumash Casino is hundreds of miles and hours away.

Yeah, those few little signs along "the pass" will drive customers away from those other casinos and inspire them to drive for hours to go to the Chumash Casino instead.

Get real folks.